Posts Tagged ‘lollipops’

The Not Dumb Dum Dum

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The Dum Dums lollipop was first made in 1924 by the Akron Candy Company. According to manufacturer Spangler, who purchased the company in 1953, they produce12 million Dum Dums per day and about 2.4 billion Dum Dums each year. The reason for its success goes back to the 20’s with I.C. Bahr, a company sales manager. At that time, marketing was no longer a tacky sales pitch. It was all about strategy, demographics, and imagination. Marketing had risen to a heyday which, to be frank, has yet to end. Good salesmen knew that the candy’s name could be translated into…

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